In 1973 the arena brand was created by sports visionary, Horst Dassler, son of the Adidas founder and President of Adidas France. Since then arena has offered a wide range of swimming products and is universally recognized as one of the premium brands of high quality swimwear and equipment. 

Today arena is considered the #1 brand when it comes to Powerskin Racing Suits, Goggles & Training Tools, which is why top Australian swimmers such as World Champions Cate and Bronte Campbell, Mitch Larkin and Emily Seebohm are proudly part of the arena family.